Have you ever had a brand connect directly with you on social media? For me, whenever a company engages with one of my posts I still get that fleeting, giddy moment of excitement. It’s a similar “feel-good” feeling I get when the person in front of me pays for my coffee!
Moments like these are instrumental in building relationships and strengthening brand loyalty. Whether it is a customer or a member of your organization, these personal connections create brand evangelists and strengthen your reach.
Engaging through social media has evolved, though. It’s gone beyond a simple retweet, comment or like. This paradigm shift in visual engagement redefines the social revolution with a new technology, allowing brands to connect with their evangelists on a whole new level.
Before Tint, I could to take a selfie in my favorite Groopt shirt (I would never!) and add a hashtag (#GrooptSelfie). Then, it may get a couple likes or retweets, which is fine and dandy but doesn’t do much for Groopt’s visual brand. With Tint, my #GrooptSelfie is displayed on Groopt’s website, promoted at the Groopt conference and extends the shelf life of my selfie, expanding Groopt’s visual brand and social evangelism.
Tint moves your brand’s evangelists from the sidelines of speculation right into the heart of your brand creation, making them a vital element of your growth.
“Wow, they’re shouting from the rooftops about me!”
It’s a way of validating to your evangelists their role with your organization while being able reach an even larger audience.